Peter Jackson eyes up opportunities in leading edge food business

Jackie Clark

After conquering the movie industry, Sir Peter Jackson is now focusing on the plant-based protein business.

Earlier this year he and director James Cameron set up a company called PBT New Zealand, standing for plant-based technology. Both have been tight-lipped over what they intend to achieve.

Asked if the company’s initials related to plant-based technology, chief executive of the Foundation for Arable Research (FAR), Nick Pyke, responded: “Yes. We’ve got some projects going with them.”

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