After conquering the movie industry, Sir Peter Jackson is now focusing on the plant-based protein business.
Earlier this year he and director James Cameron set up a company called PBT New Zealand, standing for plant-based technology. Both have been tight-lipped over what they intend to achieve.
Asked if the company’s initials related to plant-based technology, chief executive of the Foundation for Arable Research (FAR), Nick Pyke, responded: “Yes. We’ve got some projects going with them.”