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Whatever happened to the plan to make Aotearoa a green tech giant?

Two decades on since ‘100% Pure’ New Zealand is slipping behind in environmental innovation. We need to act now to preserve our hard-won global image, writes James Araci. This year will be the 20th anniversary of New Zealand’s ‘100% Pure’ tourism campaign. Whatever you think of that slogan, there’s no doubt it has created billions of … Continue reading "Whatever happened to the plan to make Aotearoa a green tech giant?"